The benefit of strength.
★★★★★200,000+ App Store ratingsCoach-led strength training in an app: a plan for every workout, an expert coach in your ear, a team-oriented experience to keep you motivated and consistent.
Apple · 2025
App Store
Getting stronger is
your employees’
#1 health goal. They need
a plan.
named ‘getting physically stronger’ their primary health goal — the most-cited answer in a recent annual wellness survey by Life Time.
Different reasons, same prescription: strength training, with a plan.
U.S. adults don’t meet the CDC guideline of two strength-training days a week.
women don’t meet the guideline; women’s share of strength training is up 25% since 2019.
of weight lost on a GLP-1 is lean muscle mass — strength training protects it.
Traditional fitness apps offer a library of workouts. Ladder is a plan.
Traditional fitness apps offer a library of workouts. Ladder is a plan.
More than 90% of people stop opening a fitness app within 30 days. They force you to decide every day — will I work out, and what will I do?
No thinking, no guesswork. Ladder members know exactly what workout to do, every day.
Ladder delivers the benefit of personal training.
Without the cost.
Members join a team led by a real coach, get a new progressive program every week, and train alongside the team for accountability — the pillars of personal training.
The operating system for results.
Everything you need in one app. Ladder Journal to measure progress, Ladder Nutrition for easy macro tracking, wearables integrations, and your own music.
Ladder deconstructed personal training and built from the ground up.
A progressive program built for your goals by an expert coach — new every week, with nothing to decide each day. Pick a team, press play.
World-class coaches guide every rep with form cues, pacing and encouragement — at the gym, at home or on the road.
A team that motivates you and holds you accountable, with coaches who answer your questions in team chatrooms.
The fitness benefit that actually drives behavior.
Most fitness benefits get signed up for in January and forgotten by February. Ladder members are still training in December — and many are active members for years.
members still paying five years later
work out more than before Ladder
say they are stronger because of it
Bring Ladder to your team.
Start small.
No contract required.
Most options work with the benefits you already offer. Under an existing wellness reimbursement benefit, Ladder can be offered without a direct vendor contract.
Under your existing wellness, fitness or lifestyle benefit or reimbursement program. Zero cost, zero lift.
Ladder provides members with itemized receipts, workout logs, a fact sheet and a W‑9 on request. We’ll send you marketing collateral.
We’ll create a co-branded link that gives your team access to a free membership. Your people sign up themselves.
- No contract
- No invoice
- No credit card
- Nothing auto-renews
After the free membership period, each person chooses whether to continue. You get a summary of how many signed up and how many are still training.
Let’s talk it through.
Ladder members look like your workforce.
Working parents and busy professionals, mostly 25 to 54 years old, most of them employed full time.
Ladder meets you where you are.
This isn’t a benefit for just people who already lift. Nearly half of Ladder members had never used a fitness app, a third had never strength trained, and many train at home with a pair of dumbbells.
A team for every kind of person in your organization.
Every team is run by a full-time Ladder coach who writes a new week of programming every week. Members take a short quiz and get matched to the team built for their goals, their equipment and their experience.
Built for the whole workforce, not one kind of athlete.
Most apps serve one persona. Ladder is a roster of coach-led teams — men and women, home and gym, first workout to advanced. These four are real members featured in our film The Process Is the Point.
Single mom of two, putting herself through school. Trains at home with dumbbells.
Single mom of two. Trains at home with dumbbells.
Hodgkin’s lymphoma survivor who trained through treatment. Back to PRs in remission.
Lymphoma survivor. Back to PRs in remission.
Police lieutenant, Army vet, husband and father. Shooting and kidney-transplant survivor.
Police lieutenant, Army vet. Transplant survivor.
Gym teacher, husband, father of three. Trains in his full home gym.
Gym teacher, dad of three. Trains at home.
In their own words.
200,000+ ratings.
A perfect 5.0 rating.
“34 workouts in… I work full time, have 3 kids and this gives me the structure of having a planned workout ready for me to fit in 45 mins of my day.”
“As a working mom, I couldn’t get a routine down… all you have to do is choose a team and push start… over a year and a half and completed 450 workouts.”
“I’m 44, dad of 3, school principal… I make a lot of decisions each day. The time spent growing myself through Ladder allows me to give others the attention, care and energy that they deserve.”
“In my late 40s, busy working mom, and previously had a gym membership… Cheaper than my gym membership and get better results. Now consistently working out for 30 minutes 5 times a week… I’ve lost 12 lbs.”
“I’m a nurse, I work 12 hr shifts and have two young kids. This app saves me having to plan a workout and when I can fit a workout in. I don’t have to think about it, it’s just there when I need it… Been here a year.”
“I traveled this week and used Ladder in a hotel gym and it was just as good there. I opened the app, followed the workout and was done… Ladder feels like one I can actually stick with.”
“As a mother of 3 and working full time… it’s customized to the equipment I have at home and only 30–35 mins a day… having constant pain from a desk job for 11 years, I have FOUND relief for my back and my mental HEALTH.”
“I’ve struggled in the busy corporate life… I didn’t have time to make up a workout plan. This app got me out of my rut… I’ve already worked out more in January 2026 than I did in all of 2025.”
“This is the best workout app I’ve used and I’m enjoying it more than working with a much more expensive 1:1 coach. It’s a trifecta workout genius — a personal coach, supportive community and daily workouts that you can tailor to your needs.”
“Being a busy father of two, and often juggling life, work, & travel, this app provides exactly what I was looking for: challenging, efficient, and quick workouts.”
The most talked-about brand in fitness.
A brand your employees already know. From the Wall Street Journal to Women’s Health, Ladder keeps getting named the best.
What I love about Ladder is simple — it takes the guesswork out of strength training completely.”
— HILARY DUFFReady to learn more?
Let’s chat!
Tell us a little about your organization and we’ll follow up to confirm a meeting time.
